Monday 17th October 2016
For a young person confronting cancer, low self-esteem and social isolation is common. In a powerful new music video, STA Travel highlights the valuable work of youth cancer charities in making sure no young person faces cancer alone.
The 6-minute clip showcases the strength of young people facing cancer in their lives, and promotes a new fundraising partnership between STA Travel and Teenage Cancer Trust in the UK, CanTeen Australia and New Zealand and Teen Cancer America.
"There are specific challenges that come with having cancer when you're young," said STA Travel CEO John Constable. "Normal life is suddenly turned upside down and treatment prevents you from socialising, playing sports and travelling.
We want to spread the word about Teenage Cancer Trust, and their important work in bringing young people together for treatment in a home-away-from-home environment.
STA Travel CEO John Contable on our unit at UCLH
The song titled 'Forecast' was written and performed by nine-piece hip-hop collective Along Came Shifty, a Brighton band recently featured on the STA Travel Sounds new music platform.
"Many of our friends and family have been touched by cancer's unfair hand, and we're grateful to help in the smallest way by providing music for this cause," drummer Jake Martin said.
The video was brought to life by STA Travel Creative Director Tor White with the help of US filmmaker and cancer survivor Hernan Barangan, who is on his own mission to tell the stories of young people with cancer across the US.
"Being a cancer survivor comes with a weight of its own – a duty to give back," said Hernan. "I want to disrupt the way we look at cancer to dispel fear and focus on the strength of the young people affected."
Over the next 5 years, STA Travel is raising money to support young people with cancer by giving travellers the opportunity to donate £1 with any booking made in the UK. All the proceeds of 'Forecast' downloads from iTunes will also be split between the 4 charities.