Universal Music and Talenthouse launch music / art initiative in aid of Teenage Cancer Trust!
Secret 7" - an exciting project combining the worlds of music and art in aid of charity - reaches its climax next month, when around 700 individually-designed seven-inch vinyl record sleeves go on display at the Idea Generation Gallery in East London from April 18-22.
The exhibition opens its doors to the public on April 18th, in the week running up to Record Store Day, to showcase the one-off vinyl sleeve designs by a multitude of artistic and musical contributors, including the designers of some of the most iconic album artwork of the past 20 years.
The design challenge was originally set last year by a team from Universal Music UK and Teenage Cancer Trust, who offered the choice of seven different singles for which to create a sleeve. The tracks selected to inspire the art were: The Cure’s 'Friday I’m In Love' [released again for its 20th anniversary] Noah & The Whale’s 'Old Joy', Florence + The Machine’s 'Only If For A Night', Ben Howard’s 'Black Flies', DJ Shadow’s 'Come On Riding (Through The Cosmos)', CSS’s 'City Grrrl' and Bombay Bicycle Club’s 'Lights Out, Words Gone' (special dub mix).
When the resulting sleeves go on display in Shoreditch, no-one will know who designed each one, or indeed which track is inside – putting the secret in 'Secret 7”'.
Half of the sleeves were designed by creatives from around the world and submitted via the Talenthouse website earlier this year, a process which helped highlight the importance of the work of Teenage Cancer Trust. One young designer used her Secret 7” to immortalise her late best friend who tragically passed away from a rare form of cancer aged just 20. Each of the seven musicians and groups who provided the tracks handpicked their 45 favourite Talenthouse sleeves to go into the show.
The remainder of the sleeves have been designed by some of the most interesting and exciting artists working today. To name just a few: David Shrigley, Michael Spencer Jones (Oasis, The Verve), Central Station (Happy Mondays, Black Grape), Toby Mott (De La Soul), Stylorouge (Blur, The Cure, Morrissey), Richard Evans (The Who) and Grammy winner Peter Corriston (The Rolling Stones, Billy Idol,Led Zeppelin). Contemporary illustrators and artists, as well as youngsters who receive support from Teenage Cancer Trust, make up the remainder of the creative team supplying the completely unique sleeves.
The gallery opens its doors to the public on April 18. On April 21 – Record Store Day – each seven-inch sleeve will be available for a minimum donation to the charity of £40 on a first come first served basis, with every penny going to Teenage Cancer Trust. Only when you’ve parted with your cash will the secrets be revealed.
Academy Music Group smash the £50K mark
Back in October 2009 Academy Music Group, the UK's leading owner and operator of nationwide live music venues, chose Teenage Cancer Trust to be its charity partner. Since then their pledged support has raised thousands of pounds and their dedication to the cause unstoppable!
Funds have been raised through a variety of initiatives and events including the launch of a guest list donation scheme across every single one of their O2 Academy venues in London (Brixton, Islington), Birmingham, Bournemouth, Bristol, Glasgow, Leeds, Leicester, Liverpool, Newcastle, Sheffield, Oxford, West London's O2 Shepherd's Bush Empire and O2 ABC Glasgow. With AMG’s network of venues staging 1000s of concerts a year this fundraising initiative has been a huge success and generated over £51,000 to date and donations continue to flood in.
Dedicated events have also played a part in AMG’s fundraising strategy, with Teenage Cancer Trust benefitting from their annual Pop! The Question Christmas Quiz Special hosted at O2 Academy2 Islington, London. Individual venues have also got involved, Newcastle’s O2 Academy2 hosted a special concert featuring The Who tribute act ‘The Whodlums’ raising over £3000 for the North East appeal as well as supporting Rock Your Shades at Propaganda club nights nationwide.
Louise Kovacs, Head of Communications and PR at AMG said, “We’re really pleased to have raised over £50,000 for Teenage Cancer Trust, their work is so important to the lives of young people, providing the best possible care. Owning live music venues all over the country, our staff see and hear the good work that takes places across all Teenage Cancer Trust units. We look forward to raising even more funds in 2012 for Teenage Cancer Trust to expand their work into new locations this year.”
Music is at the very core of Teenage Cancer Trust from our Patron, Roger Daltrey, to all our fantastic supporters that he brings on board. We are thrilled to be working with Academy Music Group, it fits into the charity’s ethos and age group perfectly, and we cannot thank the dedicated team at AMG and venue staff enough for their incredible support. Funds raised will help more young people with cancer have the chance of a positive outcome.
Watch this space for exciting news and updates on AMG’s fundraising plans for the year ahead!