Tuesday 8th December 2020
The campaign saw three TikTok creators (@stevenmckell,@mr_tov and @just_mattt) create videos in their own unique style outlining the symptoms and suggesting their followers speak to their GP if they’re concerned.
Branded video agency Nemorin offered pro bono support to the campaign, working with influencer marketing agency Fanbytes and the TikTok creators to develop the high-performing films.
Charles Williams, Head of Brand and Content, said: “We’re so grateful to Nemorin and Fanbytes for their generous pro bono work on the Best to Check campaign. They really understood what we were trying to achieve, were a pleasure to work with and pulled out all the stops to get these vital health messages in front of millions of young people.
“We’d also like to thank all three TikTok creators – by giving your time and sharing these important messages with your audience, you could be helping save lives.”