Tuesday 26th November 2019


Tuesday 26 November 2019 

The Memories that Matter with Rod Stewart event at London's Rosewood Hotel was created by Teenage Cancer Trust Patron and marketing expert Mark Aldridge. Mark, who has previously leant his expertise to major brands including Marks and Spencer and BAA Airports, became a Patron of the charity in 2018.  
Mark worked closely with Sir Rod and his wife Lady Penny Stewart to curate every aspect of event, where 180 guests enjoyed the couple's favourite cocktails as well as their favourite flowers, wine and food.
Accompanied by an 11-piece band, Sir Rod played a deeply personal set of his greatest hits for partygoers including Maggie May, The First Cut is the Deepest and D'ya Think I'm Sexy? 
Mark Aldridge, Marketing Expert and Patron of Teenage Cancer Trust, said: 
I'm so proud that I can bring my marketing, event, brand storytelling expertise and wide global network to support such a great cause. 'Memories that Matter' is all about the importance and power of memories – this is truly a unique concept where a global artist curates the entire experience in the form of a private dinner party including...the personalised cocktails, the food, the wine, table settings, flowers and of course the songs.
Kate Collins, Chief Executive Officer, Teenage Cancer Trust, said:  
It’s hard to express the size and scale of what Sir Rod Stewart, Lady Penny Lancaster Stewart and Mark Aldridge have achieved for Teenage Cancer Trust and the young people with cancer we support. Their support and kindness – along with the generosity of all their guests – will change lives. We can’t thank them enough.
Addressing the crowd, an emotional Lady Penny Stewart talked about her recent visit to a Teenage Cancer Trust hospital ward. Guests also heard from 25-year-old Aggie Kasicka who talked through her memories of cancer treatment, and the difference that Teenage Cancer Trust’s support made.   
Funds raised by the event were bolstered by a silent auction of ‘money can’t buy’ items donated by well-known celebrities and brands. 
Guests at the event included singer Ellie Goulding, British former Formula One racing driver David Couthard and former Chancellor George Osborne. 
Notes to editors
For more information or to set up an interview with Mark Aldridge and / or a Teenage Cancer Trust spokesperson, please contact Teenage Cancer Trust on 020 7291 6963 or email media@teenagecancertrust.org 
Out of hours please call the duty press officer on 0757 225 1265.   
About Teenage Cancer Trust   
  • Every day, seven young people in the UK aged 13 to 24 hear the words "you have cancer".   
  • Teenage Cancer Trust puts young people in the best possible place, physically, mentally and emotionally, for their cancer treatment and beyond.    
  • We do it through our expert nurses, support teams, and hospital units. And we're the only UK charity dedicated to providing this specialised nursing care and support.    
  • Teenage Cancer Trust is a registered charity: 1062559 (England & Wales), SC039757 (Scotland).